Filed Under (Productivity) by admin on 06-03-2010
For both small and large businesses, video conferencing is becoming one of the leading tools for communication. Video conferencing is a form of telecommunication that utilizes both audio and video for a virtual meeting. This basically involves either two people having a simple conversation referred to as P2P or point to point or it could be multi-point involving several different locations with many people linked together for the virtual meeting.
As technological advances continue to improve in the field of video conferencing, more and more businesses are trying to integrate this communication tool into their communication systems. But some may be hesitant to upgrade their system especially if they are not too familiar with how this type of system works and on whether or not it brings numerous benefits to their specific type of business. Your business’ particular situation though may benefit from the advantages that video conferencing has to offer.
Businesses that have multiple offices at various locations both locally or worldwide can benefit from video conferencing. In such a scenario, it is not uncommon to have regular regional meetings where office or department managers may have to travel to a particular location to take part in such. Apart from the travel expenses, pre-meeting preparations such as the paperwork to be distributed, emailed or post mailed can cost money as well and have to be considered too. Both time and money are saved if meetings are held via video conferencing with all the pertinent information needed to be taken up being displayed on the screen and all parties involved being able to interact even without being physically present in one room.
Video Conferencing can assist as well in your dealings with business partners, investors and those who you potentially think will be interested in doing business with you, most especially if they are located abroad. Important business matters can be easily discussed without having to schedule a meeting that requires some partners or associates to travel. You not only get full access to all of your business materials, you save money on travel and lodging expenses.
Many businesses are beginning to incorporate this technology and so you should consider installing a video conferencing system as well. Video conferencing equipment prices are starting to decrease and as more businesses are using such a technology to conduct regular virtual meetings, sooner or later you may have to upgrade your communication system as well.
Filed Under (Public Relations) by admin on 06-03-2010
Continuous Experiential Optimization training capitalizes on any former training and lean methodologies; it takes current knowledge and utilizes optimized communications tools and resources through experiential learning. This type of learning allows a lean team to leverage best practice knowledge and apply it, experientially to their work situations. By learning while doing, the manufacturing or industrial team learns to create the intended business results, consciously and quantifiably and as a team. Continuous Experiential Optimization will quickly become the new global model for results-oriented, measurable excellence.
TR Cutler, Inc. President & CEO, Thomas R. Cutler, devised a new professional coaching system for manufacturers worldwide named C.E.O.™ or Continuous Experiential Optimization.
According to Cutler, “Throughout decades of business process improvement approaches including Total Quality System (TQS), Quality Circles, Total Quality Management (TQM), Lean, Six Sigma and more recently, Lean Six Sigma, practitioners and users have suffered the consequences of a missing link. While the concepts, tools and techniques learned were powerful, the leaders and teams often operated these dynamic practices sub-optimally, undermining the intended business results.”
Cutler asserts, “It is time to progress from the technique and theory of continuous process improvement to actually making it a practical application. It is time to underscore and utilize the best of the personal intelligence and inherent skill sets of the team itself. It is time to optimize personnel with a professional strategy; it is time to realign the entire work effort, product, and outcomes.”
Some of the core components of Continuous Experiential Optimization include:
Lean, Six Sigma, and Lean Six Sigma Training
Transactional Process Improvements
Newly defined Success and the related Metrics
Performance Standards based in reality and real metrics
Leadership Development based on the individual and team performance
Organizational Assessments
Instructional Design, Development and Delivery
Curriculum and Course Development
Blended Learning
Change Management
Employee Surveys
Assessments and Validations
TR Cutler, Inc. has assembled some of the most revered thought leaders of Lean Six Sigma and professional corporate and executive coach training to bring this new, needed, universal model to the international community. Manufacturing organizations will reap the benefits of early adoption of Continuous Experiential Optimization. By utilizing this evolutionary initiative, leading manufacturing journalist Thomas R. Cutler will profile participating organizations. This extraordinarily valuable media coverage will serve to highlight progressive and forward-thinking industrial organizations.
About TR Cutler, Inc.:
Cutler has authored more than 2,500 articles for a wide range of manufacturing periodicals, industrial publications, and business journals including most of the leading monthly trade publications.
TR Cutler, Inc.
www.trcutlerinc.com
Thomas Cutler
trcutler@trcutlerinc.com
888-902-0300
Filed Under (Home Business) by admin on 05-03-2010
Welcome to home based business. How to start? First and foremost you need to have a website to start with. Then comes a smart marketing plan otherwise, it would resemble a store about which no one would know. So, the real catch is in making your site popular.
1. Write good articles
Yes, content is the king. It’s the content of your website that would draw in traffic. Make your articles be original, informative and rich with keywords. Post your articles in various blogs, popular directories and ezines and get those linked to your site.
2. Pay per Click (PPC)
This is another way through which you can get the traffic. By this method, the chance of your success is almost a surefire. Google Ad Words, Yahoo Search Marketing and Microsoft AdCenter are some of the popular Pay per Click schemes. In this method, you got to pay in advance and your pre-paid balance is debited every time your ad is clicked. Your advertisements also appear in the Google, Yahoo and MSN search engine listings. In addition, sponsored results appear over natural search results.
3. Viral marketing
As on today, this is the most economical and tested strategy of internet marketing. The name “viral” is quite suggestive here. It has been derived from the study of the multiplication of the virus. As you might know, a virus divides from 1 to 2, 2 to 4, 4 to 8, 8 to 16 and so on.
The basic idea about this style of marketing is to give out attractive & exciting things to people free of cost. Now whatever you give out will bear the name of your site inscribed in it. And people will gladly pass them to others. In this way, the name of your site will spread like wildfire.
4. Describe your product/ service
In your online campaign, make it sure you put in some good descriptions about your product or service. Remember that the description you give holds the key to create an interest among your customers. Ideally, you should portray your product or service within 150 words. If you feel, you can take the help of professionals. If you are trying to sell an e-book or some course through your site, you can get the sales copy made which may contain of 3000-5000 words in length. To add feedbacks from your clients can also be a good idea.
5. Use pictures
Remember, sometimes pictures offer the best details ever. So, to create the impression on your customers, you’ve to put pictures of the products/ services on the net. But don’t put untidy images. Always remember to keep the cover pages of the e-books of high quality, cost of which is $30 upwards.
6. Go for cross advertising
You can string your other items just below the product/ service description so that people who want to purchase your product/ service can also look out for other related products. This way can help you to enhance your sales up to 30%.
7. Dish out free gifts to visitors to get their email address
Free gifts can help you in creating your own database of visitors. For example, dole out free e-books from your squeeze page to any visitor who gives you his/her email address. Once you have it, you can keep them updated about your latest product or services through your newsletters.
8. Send newsletters
Newsletters give your customers some really useful information. Remember that newsletter is not a “spam” and can be one of your powerful tools to keep the update on the new products and plans. It’s surely a superior method compared to spam mails as promotional tools.
9. Give discounts
You can offer a range of discounts throughout the year like ‘winter bonanza: 25% off’ or ‘Spring Festival-up to 50% discount’. This can really boost up your sales.
10. Earn from Google AdSense
Google AdSense (adsense.google.com) is an advertisement program run by Google. It’s also one of the top three Pay-per-click programs available on the internet. As the owner of a website you can apply to enroll with AdSense and allow advertisements to appear on your web page. The advertisements that appear are managed by Google and you profit from the income on the per click basis. You also need to know that the advertisements that would appear will be somewhere connected to the content on your website.
11. Affiliate marketing
This happens to be one of the oldest and extensively practiced systems of selling and getting clients by recommendation in exchange of payment. For instance, if Mr. X sends a positive client to you, you won’t mind paying him a cut of the payment that you get from the client.
As I sit and write this article today, there are probably a few more home based business opportunities being created. The internet is full of opportunities and it is up to you to decide how you benefit from them. And by no means is there any limit to how many you embark on from the five listed above, or any others out there.
12. Use social networking sites
Here let’s take the instance of MySpace (myspace.com), perhaps the most popular social networking site having more than 80 million users. Further, Myspace has 240,000 new sign-ups each day and 30 billion page views ever month. So, you can imagine how popular it is. In case you too happen to be a MySpace user and still do not know the secrets of how to use it to earn a wealth, you are simply wasting your time.
13. Write thrilling sales pages/letters
Remember that as disclosed by renowned internet marketing Gurus, an internet-based business depends 60% on the sales page and 40% on the product itself. A bad sales page is like a death knell for your site, though it sells good.